Partner Acquisition & Recruitment
- Lead the marketing efforts to attract, recruit, and onboard new partners (resellers, white-label, MSPs, distributors)
- In charge of defining the channel IPP, segmenting the base accordingly and building campaigns to recruit and energise similar partners
- Design and execute outreach campaigns. Using events, associations and direct campaigns to unlock new engagement on a global scale
- Collaborate with Channel Sales to target and qualify partner opportunities
Partner Enablement & Co-Marketing
- Execute co-marketing campaigns with partners: webinars, bundles, vertical promotions. Building on established markets and opening up new geographies
- Define and build innovative ways partners can drive new business via Yodeck, using our assets and marketing co-funds to drive growth
- Support onboarding of new partners with messaging, assets, and onboarding flows. Ensuring that our Partner Platform holds all the assets they need to be successful
GTM Activation & Campaign Execution
- Translate PMM-delivered messaging and GTMs into partner-ready campaigns. You have a global remit, so ensure engagement reflects different cultures and approaches
- Manage communication messaging, working with the Lifecycle Marketing team to optimise HubSpot workflows and effectively rollout to partners
- Track usage of partner materials and engagement across different partner tiers. Identify signals to improve engagement and maximise the partner network contribution
Performance & ROI Management
- Analyze partner marketing ROI: new logos, expansion MRR, churn, activation, and utilization rates
- Own budget allocation, partner MDF, and campaign effectiveness tracking