Brand Manager

●

5 days ago

Greece, Attiki, Aspropyrgos

Full Time

Mid-Level

On-Site

Basic Information

KRAFT Paints is part of Druckfarben Group, a multi-business industrial group operating across flexible packaging inks, architectural paints, thermal insulation, and building materials. As one of Greece's most trusted paint brands, KRAFT Paints combines a strong market presence with a commitment to innovation, sustainability, and performance. We are currently looking for a Brand Manager to join our team.

Responsibilities

Manage the product lifecycle from concept to launch across the KRAFT Paints portfolio.
Develop and execute the go-to-market strategy for new and existing products.
Design and implement promotional activities across print and digital channels, in collaboration with the marketing team.
Analyze market trends, competition, and customer insights to identify growth opportunities.
Collaborate with R&D, Marketing, Sales, and Supply Chain teams to ensure timely and successful product development.
Monitor product performance, pricing strategies, and cost optimization.
Drive innovation and sustainability initiatives in line with market and regulatory developments.
Train and support the sales force on product positioning and competitive advantages.
Prepare business cases, product briefs, technical datasheets, and launch toolkits.

Requirements

Branding

Marketing

Product Lifecycle Management (PLM)

Degree in Marketing, Business, or related field.
At least 5 years’ experience in product management or marketing, ideally in the paints, coatings, or building materials sector.
Strong analytical skills and commercial mindset.
Excellent communication and project management skills.
Proficiency in Microsoft Office 365, Teams and Google Analytics.
Fluent in Greek and English.
Driver’s license (travel to customer sites or events may be required).

Benefits

Competitive salary commensurate with experience.
Comprehensive health insurance for you and your family.
Company car and coverage of travel expenses.
Opportunities for professional growth and career advancement within Druckfarben Group.

Brand Manager

Basic Information

Responsibilities

Requirements

Benefits

About the company

About the company

Brand Manager

Basic Information

Responsibilities

Requirements

Benefits

About the company

About the company