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Brand Manager

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5 days ago

Greece, Attiki, Aspropyrgos
Full Time
Mid-Level
On-Site

Basic Information

KRAFT Paints is part of Druckfarben Group, a multi-business industrial group operating across flexible packaging inks, architectural paints, thermal insulation, and building materials. As one of Greece's most trusted paint brands, KRAFT Paints combines a strong market presence with a commitment to innovation, sustainability, and performance. We are currently looking for a Brand Manager to join our team.

Responsibilities

  • Manage the product lifecycle from concept to launch across the KRAFT Paints portfolio.
  • Develop and execute the go-to-market strategy for new and existing products.
  • Design and implement promotional activities across print and digital channels, in collaboration with the marketing team.
  • Analyze market trends, competition, and customer insights to identify growth opportunities.
  • Collaborate with R&D, Marketing, Sales, and Supply Chain teams to ensure timely and successful product development.
  • Monitor product performance, pricing strategies, and cost optimization.
  • Drive innovation and sustainability initiatives in line with market and regulatory developments.
  • Train and support the sales force on product positioning and competitive advantages.
  • Prepare business cases, product briefs, technical datasheets, and launch toolkits.

Requirements

Branding
Marketing
Product Lifecycle Management (PLM)
  • Degree in Marketing, Business, or related field.
  • At least 5 years’ experience in product management or marketing, ideally in the paints, coatings, or building materials sector.
  • Strong analytical skills and commercial mindset.
  • Excellent communication and project management skills.
  • Proficiency in Microsoft Office 365, Teams and Google Analytics.
  • Fluent in Greek and English.
  • Driver’s license (travel to customer sites or events may be required).

Benefits

  • Competitive salary commensurate with experience.
  • Comprehensive health insurance for you and your family.
  • Company car and coverage of travel expenses.
  • Opportunities for professional growth and career advancement within Druckfarben Group.
About the company

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About the company

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Druckfarben Group

Druckfarben Group

Business Development, Sales & Account Management
Brand & Creative Marketing