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Performance Marketing Specialist

●

7 years ago

Greece, Attiki, Athens
Full Time

Basic Information

The Flying Pot is an award-winning boutique agency that drives results by making brands culturally relevant, amid, the rapid pace of consumer behavior change. The Flying Pot is a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories across all channels.

If you live and breathe digital marketing, we want to talk to you. We are looking for a Performance Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Performance Marketing Specialist do?

Our Digital & SEO superhero that has a strong grasp of current marketing tools and strategies and is able to lead integrated digital marketing campaigns from concept to execution. Performance Marketing Specialists will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Write presentations with proposed strategies & tactics
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience in setting up and optimizing Google Adwords campaigns
  • Experience with A/B and multivariate experiments
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
About the company

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About the company

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the flying pot

the flying pot

Marketing
No longer accepting applications