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Digital Performance Specialist

●

10 months ago

Full Time
Mid-Level
Remote

Basic Information

Surprice Car Rentals is seeking a highly skilled and versatile Digital Performance Specialist to lead and manage our online marketing campaigns. The ideal candidate will be adept in campaign strategy, analytics, and optimization, with additional skills in A/B testing, SEO, and basic design or frontend development. Experience in AI tools and using prompt engineering and platforms with AI agents to handle campaigns will be considered a big plus. You’ll play a critical role in promoting our brand and driving traffic to our Surprice Car Rentals website.

Responsibilities

  • Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Meta, and other relevant channels), ideally using AI technology available. 
  • Conduct A/B Testing using tools like OptiMonk, Optimizely , VWO, or similar to improve conversion rates and website performance. 
  • Collaborate with external vendors or in-house teams for design assets like banners, ensuring they align with campaign goals and brand identity. 
  • Oversee placement and management of banners and promotional materials on the website, ensuring effective presentation and click-through optimization. 
  • Monitor and improve website performance, including page speed, responsiveness, and usability. 
  • Implement and manage SEO strategies to enhance organic search rankings and site visibility. 
  •  Analyze and report on campaign performance using tools like Google Analytics, providing actionable insights to stakeholders. 
  • Stay updated with digital marketing trends and best practices to keep campaigns innovative and effective. 

Requirements

Digital Marketing
Email Marketing
Marketing
Marketing Analytics
Marketing Automation
Marketing Strategy
Social Media Marketing
  • Experience: >5 years in digital marketing, with hands-on experience managing campaigns and analyzing their performance. 
  • Proficiency in A/B testing tools like OptiMonk, Optimizely or similar platforms. 
  • Solid understanding of SEO best practices and tools such as SEMrush, Ahrefs, or Moz. 
  • Familiarity with website performance tools (e.g., Google PageSpeed Insights). 
  • Analytical Tools: Experience with Google Analytics, Tag Manager, and other tracking platforms. 
  • Soft Skills: Strong collaboration and communication skills, with the ability to work with cross-functional teams.

Benefits

  • A dynamic and collaborative work environment.
  • Opportunities to innovate and drive impactful campaigns.
  • Competitive salary and benefits package.

Good to have

  • Basic knowledge of frontend development (HTML/CSS/JavaScript) for tasks like banner placement. 
  • Experience working in the car rental or travel industry will be considered a plus. 
  • Familiarity with content management systems (CMS) like WordPress or others.
  • Certification in Google Ads, Meta Ads, or related.
  • Basic graphic design proficiency (e.g., Canva, Adobe Creative Suite) is a plus. 
About the company

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About the company

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Surprice Car Rentals

Surprice Car Rentals

Marketing
No longer accepting applications